Everyone has something they want to change. Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information,...

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive. Social psychologist Robert Cialdini shines a light on peak persuasion and reveals that the secret doesn't lie in the message itself, but in the key moment before the message is delivered. What separates average persuaders from extraordinarily...

"Internationally bestselling author Carmine Gallo reveals the secrets to telling powerful, inspiring, and game-changing stories that will help you achieve any goal."--Publisher

"Ray Edwards was one of the top marketers and copywriters in the business with A-list clients like Tony Robbins, Jack Canfield, and Michael Hyatt when he was diagnosed with Parkinson's. The diagnosis brought his life to a screeching halt and propelled Edwards to question everything he thought he knew about his Christian faith, his relationships, what kind of person he was, and how the world worked. Out of options and deeply depressed, Edwards decided...

Emily Ruff belongs to a secretive, influential organization whose "poets" can break down individuals by psychographic markers in order to take control of their thoughts. Then she makes a catastrophic mistake and falls in love with Wil Jamieson who holds the key to a secret war between rival factions of "poets." In order to survive, Wil must journey to the toxically decimated town of Broken Hill, Australia, as the world crashes toward a Tower of Babel...

Think about the last time you tried to change someone's mind about something important: a voter's political beliefs; a customer's favorite brand; a spouse's decorating taste. Chances are you weren't successful in shifting that person's beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind - and offers ways to influence that process. Remember that we don't change...

Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles,...

"The founder of a network of influencers from the worlds of business, science, art, sports, and nonprofits, Jon Levy, explains the social science behind connecting with people and creating lasting communities"-- Provided by publisher. The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What...

"Provides thought-provoking insights and workable solutions to communicating with others in a changing world. . . . Highly recommended." -Library Journal, starred review At a time when it's harder than ever to get and keep people's attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen, and one of America's leading communication experts. In this revised and updated edition, Hamlin shows...

"Getting someone to tell the truth is an essential skill that very few people possess. In the boardroom, classroom, or our own homes, every day we interact with others and try to get the truth from them. People are often untruthful out of fear of negative consequences associated with divulging information. But if a person is made to forget the long-term outcomes, he or she can be influenced to disclose sensitive information that's being withheld....